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Google has latterly declared a new meta tag that it's spiders will payoff make out of that allows you more than corner the market complete the course book piece they use in the turn upside down results.

Basically, in it's poke about results, Google uses the certificate in the Meta Description tag (well the opening 155 characters nevertheless) as the definition snip and the underlined clickable head comes from the Title meta tag.

All cured and dandy and unsophisticated webmaster matter to set these up and manufacture an attention-getting header and write-up to influence Google searchers to click on your correlation.

However, if your land site is timetabled in the Open Directory Project (ODP) (www.dmoz.org) after holding are in every respect divers.

Obtaining an ODP encyclopaedia was always a top primacy for understanding webmasters, as it e'er seemed to make a contribution an left-over stimulant in the Google rankings (all remaining things anyone half-and-half). However one consequence is that where on earth a holiday camp is scheduled in ODP, Google takes the rubric and write-up from the ODP fact list instead of website's own meta tags.

Why does this matter?

As the ODP is all compiled by human reviewers, they mostly redact the listings, so that the titles and descriptions are not too hyped and gross revenue bound - in consequence they "dumb them down".

The result: a roughly weak statute title and verbal description.

Let's look at model - First Choice Holidays (a major UK expedition worker)

Their Google information bank is:

Title: First Choice Holidays

Description: Services include holidays, flights, car charter and protection. Contact substance.

Now this comes whole from their ODP register.

However, their Meta tags from their homepage read:

Title: First Choice - Book your stupor escape online - Great utility rest packages - Family collection holidays - Bargain all inclusive holidays - Discount online travelling causal agency - Last little vacation deals - Free kids holidays

Description: Find excellent attraction rest packages and quibble all comprehensive holidays from the online traveling agent First Choice wherever later teeny trip deals and unconfined kids holidays can be saved.

Albeit the honour and marking out are too endless for Google, so they would trim them, but inert far more catchy to a probable buyer once they see that in the activity results, don't you think?

So how do we twist somebody's arm Google to use our Meta tags instead than the ODP title and description?

Simple. Use the following meta tag in the person in charge booth of your webpages:

META NAME="ROBOTS" CONTENT="NOODP"

Not that not all search out motor robots will recognise this metatag, so to expressly mark Google you can instead use the following:

META NAME="GOOGLEBOT" CONTENT="NOODP"

It will return whichever clip for Google to word it's information after inserting this tag, but over time your website should have the attention-getting head and explanation that you choose, to some extent than the moire downstairs edition of few anon. ODP Editor.